Posts Tagged ‘unique expertise’

Finally Made the Decision . . .

July 16, 2008

Just today, I know I’m better off running my own business than working for someone else.  I thought it was a stop-gap, but am still liking the feeling of truly being my own person, chasing down my own jobs (which I’m billed out through the next month if the last two deals close), etc.  I also like dealing so much more directly with clients than I did the last couple of years as a staff-person.

I’m also reading “The E-Myth Revisited” (a recommendation from by brother, who has a purer enterpreneurial spirit than I do), and I “get it” about how successful businesses set out to (or after faltering, make the strategic decision to) build a business that’s not a cult of personality or based on one person’s unique expertise.  it has to be repeatable, expandable, and documented procedurally well enough so that if I’m Joe Businessman or Investor, I think, “Hey, I could do that.”

So, will be talking about what that means for a fledgling business and one that’s a little more complicated than the pie shop example the author (Micheal E. Gerber) uses throughout the book.


Way Past “Day One”

July 14, 2008

So I think the real reason for having a web-log should be closer to fulfilling the desire to keep an online journal than to just have another marketing tool . . . my hope for this one is that it becomes a story of building a business (and reveals some of the thinking behind all of the effort), as well as a place to try out my thinking (and if I’m lucky, receiving some of your feedback, whoever “you” are) before I put it into practice.

So here we go.

I’ll add more background as I post over the next couple of weeks, but just, “for the record” Many Hats Creative started the day I left a small, Kansas City-based Interactive Marketing and software development company.